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Jorn Rausing -

Tetra Laval, the global packaging group with headquarters in Switzerland, made sales of more than £10 billion in 2007, against the previous year's £5.8 billion. Kirsten, 56, and her brother Jorn, 49, live in Britain and are on the board of Tetra Laval. Their father, the late Gad Rausing, helped to develop the Swedish Tetra Pak group that acquired Alfa-Laval in 1991, forming Tetra Laval. The group's asset values have fallen sharply over the past 12 months, so we cut the worth of the family's stake from £7 billion to £5 billion this year. Together, Kirsten, who owns two Suffolk stud farms, and Jorn have roughly half that family holding. We reduce their valuation by 29%.

Jorn Rausing -

Sales are booming at Tetra Laval, the Swiss-based packaging group. In 2005, they rose 7.5% and even higher in 2006, when they rose above £6bn. The group is also expanding its operations in the fast-growing Chinese market with a near £20m investment to double the size of an existing plant. This is good news for the brother and sister team of Jorn and Kirsten Rausing, who are both on the board of Tetra Laval. The pair live and work in Britain and are two of the three children of the late Gad Rausing, co-founder of the Swedish Tetra Pak packaging group which merged with Alfa-Laval to form Tetra Laval in 1993.

Aside from his role in Tetra Laval where he heads its mergers and acquisitions operation, Jorn Rausing is a shrewd investor in his own right. He has a 7% stake in Ocado, the online retailer. Ocado's flotation has been postponed while the group concentrates on building its business. Sales in 2005, soared 70% to £153m, which will be welcomed by the low-key Jorn. His stake costs him £15m but will be worth a multiple of that when a float takes place possibly in 2007.

Kirsten owns two Suffolk stud farms and is a passionate horse racing enthusiast. But despite her inheritance, Rausing did not use any of her family money to set up the stud operation. She did it all herself, with a perfectly balanced mix of knowledge of horses, and pure chutzpah. In 1994, she became a non-executive director of the British Bloodstock Agency, which buys and sells racehorses on behalf of wealthy clients. She bought a near 10% stake in February 1991. Kirsten also owns the Staffordstown Stud in County Meath, Ireland. Jorn Rausing

On the basis of the growth in Tetra Laval sales, Forbes valued the combined stake of the Rausing family at £5.65bn in its list of world billionaires in March 2007. We ascribe half of that to Kirsten and Jorn, putting them at £2.825bn.


Divided by origins, united by wealth: the new super-rich - Jorn Rausing

By Guy Adams -

When John Major moved into Downing Street in 1990, he used a phrase coined by Karl Marx to describe his ultimate ambition: turning Britain into a "genuinely classless society".

A glance at today's super-rich would suggest that, in this one regard, both the Major government and that of his successor, Tony Blair, can go down as a staggering success. The seriously wealthy are no longer a social class. There are too many of them. Some were born rich, others self-made. Meet them, and it's difficult to know if they'll talk in cut-glass vowels, or like a fishwife.

Instead of a single class, then, we should actually divide the wealthy into tribes. In London today, there are five big ones: Old Money (or OMs), City Boys (and girls), Celebrities, Entrepreneurs, and the Foreign Invaders.

Each has its favoured habitats. Old Money gravitates towards Chelsea and Kensington, with a weekend pile in the country; celebrities prefer Belsize Park or Primrose Hill. Self-made Entrepreneurs such as Sir Richard Branson (Holland Park) live wherever they can buy a decent mansion.

Meanwhile, Foreign Invaders take over entire areas of town. In Belgravia, it's the Russians, in Notting Hill, the Americans. The French like South Ken, and Arabs have always been fond of Mayfair.

The holy grail of wealth is an Eaton Square house, with a mews behind it, providing both a servants' quarter, and discreet alternative to the front door. The City's highest-paid trader, Driss Ben-Brahim, lives nearby. He made headlines at Christmas, after rumours that he had received a £50m bonus.

Once they've bought a home, High Net Worth individuals (known in the trade as HNWs) love a facelift. Designers such as Kelly Hoppen and Nina Campbell are employed to sell them £2,000-a-roll wallpaper, or vases filled with pebbles at £750 a throw.

The surrounding area gets filled with beauty salons, designer boutiques and other luxury stores.

In parts of Belgravia, it's now more-or-less impossible to purchase white sliced: instead you must visit Poilane, and fork out £5 for a sourdough alternative to the baguette.

Schools are a big deal. London's poshest preps, such as The Hall and Hill House compete with provincial rivals such as Summerfields. Sending children to Eton represents a coup, but you've got to "put them down" early and many still don't make it. They have to put up with Harrow or Rugby, or worse still, Radley and Stowe.

At play, the HNW tribes gravitate towards upmarket restaurants. There's Zuma for the Eurotrash crowd, Gordon Ramsay for Americans. In the centre of town, Celebrities eat at the Ivy, Nobu, or the Wolseley. Old Money dines at his club, or at a push, the Savoy Grill.

Later on, new HNWs enjoy joints such as Aura, Bouji's or Movida. Celebs mooch around haunts such as Soho House, the Groucho Club, or Annabel's.

If they have any free time HNWs are attracted to the traditional pursuits of the moneyed classes. Polo is one of Britain's fastest growing sports. Tickets for a decent enclosure at this summer's major High Goal events, the Cartier and Veuve Clicquot cups, will go for £500 a head. Jorn Rausing

For holidays right now, think resorts such as Gstaad, St Moritz and Courchevel; favourite beach destinations include St Tropez, or the Sandy Lane Hotel in Barbados. All of which brings up the nasty business of travel. Real wealth doesn't "do" scheduled flights. Instead they go private; Battersea heliport, where most choppers arrive in town, is booked from dawn to dusk.

For cars, think Ferrari, Range Rover and Bentley (even new money deems Rollers too vulgar), or to a lesser extent Porsche. At Stratstones of Mayfair, an Aston Martin dealership, one salesman recently reported a six-month waiting list. "For some it's just a whim," he said. "Others just say, 'I haven't got that model in my collection'. It's a wonderful world." And if you're lucky enough to be part of one of the HNW tribes, he's probably right.



Tetra magnate puts £15m into Ocado - Jorn Rausing

By Richard Fletcher -

Jorn Rausing, the reclusive Tetra Pak billionaire, has invested £15m in Ocado, the John Lewis-backed online grocer.

Following his investment in the internet firm, Jorn has joined the board of Ocado as a non-executive director. Other investors in Ocado include John Lewis, which owns a 40 per cent stake, and UBS, the Swiss banking group.

Like his late father Gad, Jorn has shunned the limelight - following an unsuccessful attempt at kidnap by a gang of Middle Eastern terrorists in the 1980s. The Ocado directorship is Jorn's first high-profile business initiative in the UK.

After his father died in 2000, Jorn - with his brother Finn and sister Kirsten - took control of the Tetra Pak empire.

Tetra Pak was built into a multi-billion pound business by Gad and his brother Hans, the sons of the founder, Ruben Rausing. In 1995, Gad bought Hans and his family out of the business.

Hans, who has invested heavily in a new biodegradable packaging material in competition with Tetra Pak, regularly tops the annual UK rich lists with an estimated £4.5bn fortune. He is domiciled in the UK.

Jorn - the extent of whose fortune is unknown - describes himself as Swedish in his Companies House filing. He is said to live in London with his wife Karin.

Ocado, which has an exclusive deal to sell Waitrose products over the net, was founded by three former Goldman Sachs bankers in early 2002.

The latest round of fundraising puts a value of £240m on the retailer, which delivers to North London, parts of South London and Hertfordshire. Ocado recently predicted that it would more than double the number of weekly orders to 15,000 this year, increasing annual sales to £70m. Jorn Rausing


Alfa Laval - Jorn Rausing

Alfa Laval AB is a Sweden-based provider of specialty products and engineering solutions. The Company is engaged in the provision of systems and services for the heating, cooling, separation and transportation of such products as oil, water, chemicals, beverages, foodstuffs, starch and pharmaceuticals. Its principal offering includes control units for different types of valves used in fluid handling; separation solutions ranging from high-speed centrifuges to decanters and filters for separating liquids or for removing solid particles from liquids; desalination plants for water treatment and other applications; installation materials for various sanitary applications, as well as compact heat exchangers for use in heating, cooling, evaporation and condensation. The Company is operational internationally, with sales activities in approximately 100 countries and 27 production units in Europe, Asia, the United States and Brazil. Jorn Rausing

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